(press release distribution) Watch repair website Citizen Watch Repair recently launched a video series to help newbie watch enthusiasts fix their own watches. The website team hopes that the new videos will help boost traffic and enthusiasm for the site.
The site’s head of production, Steve Levy Myers notes that the spark behind the video series came from an email from a regular reader of Citizen Watch Repair: “Even though our website doesn’t have the broad appeal of sites like the HuffingtonPost.com, we do have a fairy active readership in that we get a lot of feedback from site visitors. Whenever possible, we respond to their feedback with changes and improvements to the site. We’ve noticed that more and more of our regular visitors were requesting information about Citizen watch repair that could be done at the home. Most stated that the recession had made the luxury of hiring a Citizen watch service an impossibility. While we integrated this content into our site, the text format wasn’t ideal for instructional information. That’s when an email suggesting a video series was put into action so quickly.”
What types of Citizen watch repair will be covered in the series? Myers notes that the videos will start with basic repairs and get progressively more sophisticated as the series rolls on. Myers notes that, “At first, we want to cover the basics of Citizen watch repair, including buying Citizen watch parts and the risks and rewards of doing things on one’s own. Then, we plan to hit basic repairs, such as replacing a watch band and removing the crystal casing from their watch. However, we definitely want the first instructional video to show people how to replace a battery as this is by far the most common Citizen watch repair there is.”
Myers is quick to emphasize the fact that most Citizen watch repairs should be done by professionals. According to Myers, “There’s a definite risk in taking your watch apart and tinkering with the delicate parts that make your watch work. Because of the potential for damage, I always start the videos asking the reader to read his or her warranty before attempting anything repairs. Whenever possible, it’s best to take the watch to a Citizen watch service as they are the true Citizen watch repair experts.”