Android software is the world’s biggest mobile operating system, driving more than a billion tablets and Smartphones, according to Google. The tech giant Google has a history of naming software after confectionery and desserts – previous versions include Ice Cream Sandwich, Gingerbread and Jelly Bean. As the company had previously indicated version 4.4 of the OS would be Key Lime Pie, Google quietly shook up the Android space with the unveiling of its affiliation with the KitKat candy bar.
Google executive Sundar Pichai confirmed the name via a post to the company’s official Google+ page. Everyone recognizes the KitKat and Google is positioning Android to benefit from that recognition. While no money changed hands according to Google. A giant Android figure made from KitKat has now joined the Gingerbread and Jelly Bean ‘statues’ outside Google’s California headquarters. “We now have over 1 Billion Android activations and hope this guy in front of the building keeps that momentum going,” said Mr. Pichai. Actually the deal rather, is a cross promotion: Android is naming version 4.4 KitKat, and KitKat is in turn marketing Android on its packaging. It will also be visible on KitKat packaging — the green Android mascot will be shown on the front along with a chance to win a Google Nexus 7 tablet or gift card.
Executives from the two firms met face to face at a secret event held at Mobile World Congress in Barcelona in February to finalize the details. To promote the alliance, Nestle now plans to deliver more than 50 million chocolate bars featuring the Android mascot to shops in 19 markets, including the UK, US, Brazil, India, Japan and Russia. The Android team also took steps to preserve the element of surprise, notifying only a “tight team” about the decision.
According to Google, no money was exchanged in the deal. So with a brand new code name, users can expect Android 4.4 to bring some bigger changes, but at this stage Google officials said that: “It’s our goal with Android KitKat to make an amazing Android experience available for everybody.” The collaboration between Google and Nestle, expected to put the Android brand front and center with mainstream consumers.