PEMBRIDGE PROVIDES STRATEGIC PLANNING AND NON-EXECUTIVE DIRECTION FOR WEB LIQUID GROUP

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(Free Press Release Distribution) Business development and financial investment specialist, Pembridge Partners, is working with digital marketing agency, Web Liquid Group, to refine the company’s strategy for future growth and value creation.

Partners from Pembridge have recently completed a strategic planning session with the directors of Web Liquid Group, and will now be working with the company on an ongoing basis in non-executive roles.

Web Liquid was founded in 2003 in London, opening offices and establishing consultants over the course of the next seven years in New York, Europe, the Middle East and Africa. The company, which now employs twenty-five staff, has twice been named by New Media Age as the most efficient digital marketing agency and has achieved nearly £7 million in online billings. Web Liquid offers a wide range of digital marketing services from communication planning to campaign analytics, all of which are designed to drive awareness, preference, purchase and loyalty to its clients’ products and brands.

David Shiell, managing director and a founding partner of Web Liquid: “My co-partners and I took the decision last year to focus on building the business towards value creation. Our medium-term goal is to have a well-functioning, profitable enterprise with the potential to sell at the best price, should we choose to go down that path.”

Web Liquid drew up a shortlist of three consultancy companies, using selection criteria which included relevant experience in the advertising sector, funding expertise should this be required and proven strategic planning skills. David Shiell: “Whilst all the consultants we interviewed had the necessary experience, we chose Pembridge because of that all-important synergy between our two companies. In addition, we were looking for fast, bespoke thinking, at the right price and with people we trusted – and Pembridge fitted the bill exactly.”

Pembridge Consultants have now completed the initial strategic planning session and are preparing the shareholder plan covering such issues as key strengths, areas for personal development, corporate structure, company mission, personal and financial goals, management roles and near and mid-term management targets.

Pembridge will also be working with Web Liquid in an ongoing capacity, to advise and guide the directors in their quest to secure continued efficient growth over the next two years both in the UK and abroad. David Shiell: “In their non-executive roles, the Pembridge consultants will ensure that we keep on track with our plans, whilst also providing us with someone with whom we can bounce ideas and troubleshoot issues.”

About Pembridge
Pembridge Partners provides business development and financial investment services for every stage in the life cycle of small and medium-sized enterprises working in the media, marketing and technology sectors.

For larger or more mature organisations, Pembridge helps to shape the future winners in our sectors by working with them to achieve their chosen exit point. By identifying the correct focus and growth strategy to attract buyers or investors, and by providing a range of well-honed support services, Pembridge has established a proven track record in transforming unrealised potential into market-leading success. www.pembridge.net

For more information, please contact

Esther Porta
3CommPR, PR Consultant
Mobile: +44 (0)7870 439158
Email: esther@3commpr.co.uk
18 Joubert Mansions Jubilee Place London SW3 3TH, UK

About Web Liquid
Founded in 2003, Web Liquid is an award winning, international digital marketing agency. It provides marketing solutions to world-class brands such as Avis Rent a Car, Hilton Hotels, British Airways OpenSkies and Coors Miller. Web Liquid focuses on achieving optimal ROI for its clients via specialised services including e-business consulting, communications strategy, media planning/buying, creative development, data analytics and optimisation across all digital channels. Web Liquid is a proud member of the IPA. www.webliquidgroup.com

For further information please contact:
David Shiell, Managing Director
Tel: +44 (0) 207 253 4133
Email: david@webliquidgroup.com

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